The story of Pinocchio is one of the most famous tales in the world. During the years, many adaptations have celebrated the story of the most iconic fictional wooden puppet, from the beloved Walt Disney animation movie to the countless editorial adaptations. To enhance it to the fullest, Crossmedia Group decided to develop a digital immersive exhibition by using the tables by the great maestro Leonardo Mattioli.
The exhibition path si divided into four separate audio-visual settings that the visitor needs to pass through sequentially, thus creating an emotional immersive experience. The visitor is asked to enter the narrative fabric as an unicum, with its surreal landscapes drawn from the illustrations of the exquisite Vallecchi edition of Le avventure di Pinocchio, first published in 1953.